Apheta staff · manual report
From ad spend to a preview the owner can open.
Compare Meta and OpenAI Ads spend with Google Analytics behaviour and actual Website Rebuild projects. Nothing refreshes in the background.
Launch and support
Internal events in this reporting period. AI helpfulness is customer feedback; token counts measure usage, not profit or conversion uplift.
Press Refresh to load internal support activity.
The conversion path
See where people continue and where they stop.
Campaigns
Cost per claimed, ready preview is calculated from Meta spend matched to a saved campaign UTM.
| Campaign | Spend | Landing views | Starts | Projects | Claimed ready | Cost / claimed ready |
|---|
OpenAI Ads
Advertiser API spend is kept in the account currency and matched to real claimed previews by campaign name and UTM source chatgpt.
| Campaign | Spend | Impressions | Clicks | Projects | Claimed ready | Cost / claimed ready |
|---|
Location evidence
Use only rows with a useful sample before choosing the next area.
Placement evidence
Compare where the traffic actually arrived from.
What to do next
Recommendations use conservative sample thresholds so an early click does not become a false conclusion.
How the expansion decision works
Keep the audience and page stable until at least 30 landing-page views. If people arrive but do not start, improve the landing page. If they start but do not create a project, improve login and the wizard. Expand only after a claimed preview is ready to open, with a separate campaign and budget for each market.